Urbino is situated in the inner part of the Metauro Valley, in a hilly landscape characterised by varying altitudes, slopes facing in different directions and a gradually increasing influence of the Apennines. The climate, cooler than that of the coast, retains a mild Mediterranean character, with a significant temperature range between day and night and conditions favourable to the slow ripening of the grapes. The soils derive from Miocene sedimentary formations, predominantly consisting of clays, marls, sandstones and alluvial sediments in the areas closest to watercourses: a composition capable of supporting well-balanced vineyards and wines with a distinct territorial character.
The Urbino area includes parts of the Bianchello del Metauro and Colli Pesaresi appellations. The most representative grape variety of the Metauro hills is Biancame, alongside Malvasia Bianca Lunga, Trebbiano Toscano, Verdicchio and other white grape varieties. Among the red grapes, Sangiovese, Pinot Noir, Cabernet and Merlot are cultivated, producing fresh, fragrant and well-structured wines. Wine production includes still, rosé, sparkling and passito wines, with selective harvesting, careful temperature control and a focus on enhancing the aromatic profile. The winemaking tradition, documented in the territories of the Duchy of Urbino, maintains a strong link today with rural culture and the historical identity of the landscape.
