Morro d’Alba is situated in the hilly landscape of the Ancona area, between the Cesano and Esino valleys, a short distance from the Adriatic Sea. The vineyards, generally situated at altitudes of between 150 and 250 metres, benefit from a temperate climate, with warm summers, sea breezes and limited daily temperature variations. The geological substrate consists mainly of pelitic-calcarenitic and pelitic-clayey rocks, which give rise to medium-textured soils with a significant proportion of clay and sand. This soil variability helps to shape the structure, freshness and aromatic intensity of the wines.
Local viticulture centres in particular on Lacrima, a native red grape variety, alongside Verdicchio and other traditional grapes of the area. Lacrima produces wines with an intense colour, featuring recognisable aromas of rose and violet, red fruit and a tannic structure capable of evolving over time. The appellation includes Basic, Superiore and Passito versions, produced from grapes harvested at different stages of ripeness and vinified in ways that emphasise freshness, fragrance or greater concentration. The vineyards are trained using modern espalier and counter-espalier systems, in accordance with established viticultural practices. The fortified village, rural tradition and the continuity of vine cultivation complete Morro d’Alba’s oenological identity.